Website Redesign Focused on Usability, Speed and Leads
Our website redesign service covers clearer user journeys, accessible mobile layouts, performance improvements, and careful SEO migration planning. We inventory important pages, test redirects and forms, and monitor outcomes after launch rather than promising an instant speed or ranking result.
What a Complete Appiex Website Redesign Includes
Conversion & Funnel Restructuring
We analyze where visitors drop off on your current site and restructure headlines, service positioning, trust proof, and contact forms to capture more qualified inquiries.
301 Redirect & Metadata Migration
Full crawl of your existing URLs, canonical tags, internal links, and structured data before launch so every ranking page maps cleanly to the new site.
Next.js & Core Web Vitals Engineering
Replace heavy WordPress plugins and bloated themes with clean Next.js/React code, optimized WebP/AVIF media, and edge caching.
Mobile-First Interface Redesign
Over 70% of traffic in Bangladesh and global markets arrives on mobile. Every layout, tap target, and checkout step is engineered for mobile speed.
Ecommerce Storefront Redesign
Upgrade product filtering, mobile cart drawers, bKash/Nagad/SSLCOMMERZ checkout flows, and courier integrations without losing order history.
Clean Admin & Analytics Baseline
GA4, Google Search Console, Meta Pixel, and conversion event tracking configured from day one so you can measure before-and-after ROI.
Documented Redesign & Performance Engineering
How We Reduced Website Load Time from 5.2s to 1.4s
A step-by-step engineering breakdown of replacing render-blocking scripts, unoptimized images, and slow server responses with modern frontend architecture.
- ✓Eliminated layout shifts (CLS) and cut Largest Contentful Paint (LCP) by over 70%
- ✓Preserved all existing organic URLs, schema entities, and search impressions
- ✓Improved mobile inquiry form completion and session depth
Watch24 BD & Ghorer Bazar 2.0 Storefront Transformations
Upgraded retail storefronts into modern Next.js architectures capable of handling thousands of SKUs and high-concurrency traffic.
- ✓Watch24 BD: Unified 3 Dhaka showrooms with instant multi-filter catalog search
- ✓Ghorer Bazar 2.0: Redesigned grocery checkout flow for high-volume viral campaigns
- ✓Read our complete Website Redesign Process & RFP Checklist on the blog
6-Step SEO-Safe Website Redesign Checklist
| Stage | Deliverable | Why It Matters | Typical Duration |
|---|---|---|---|
| 1. Baseline Audit | Crawl current URLs, GSC queries, top landing pages & conversion rates | Prevents accidental deletion of traffic-generating pages | Days 1 – 3 |
| 2. UX & Wireframes | New sitemap, messaging hierarchy, interactive Figma prototypes | Aligns design with buyer intent before coding | Week 1 – 2 |
| 3. Frontend & Backend Build | Clean Next.js / modern stack build, CMS & CRM/payment integrations | Delivers sub-second speed and mobile responsiveness | Week 2 – 4 |
| 4. 301 Redirect & QA Launch | URL redirect map, schema validation, GA4 tracking & GSC re-indexing | Protects organic rankings during relaunch | Launch Week |
Frequently Asked Questions
How do you redesign a website without losing Google SEO rankings? +
Before writing a single line of code, we export all indexed URLs and top-performing queries from Google Search Console. We preserve high-ranking URL slugs wherever possible, implement permanent 301 redirects for any changed paths, and carry over verified title tags, headings, and JSON-LD schema.
How long does a business or ecommerce website redesign take? +
A standard corporate or service business website redesign takes 2 to 4 weeks. A custom e-commerce redesign with payment gateway, inventory, and courier migration typically takes 4 to 6 weeks.
ওয়েবসাইট রিডিজাইন করলে কি আগের গুগল র্যাঙ্কিং বা ট্রাফিক কমে যাবে? +
না। আমরা ৩০১ রিডাইরেক্ট ম্যাপ, ক্যানোনিকাল ট্যাগ এবং অন-পেজ এসইও অডিট মেনে রিডিজাইন করি, ফলে আপনার পুরনো র্যাঙ্কিং সুরক্ষিত থাকে এবং সাইটের স্পিড ও কনভার্সন আরও বৃদ্ধি পায়।
Can you redesign only specific high-traffic pages instead of the whole site? +
Yes. If your core backend is stable, we can redesign your homepage, core service landing pages, or checkout funnel first to improve conversion rates quickly.
Before redesigning a website that already gets traffic
Ask your website redesign agency to preserve what currently works. Catalogue important landing pages, search queries, enquiries, downloadable assets and internal links before changing templates or URLs. Test the new mobile experience and conversion events with a staging release.
- SEO migration: map old URLs to relevant new pages, verify redirects and update the sitemap.
- Conversion: check calls to action, forms, contact buttons and analytics events.
- Performance: compare Core Web Vitals with reproducible tests and real-user data.
Use our website redesign SEO checklist and technical SEO checklist. Request a review for your existing site.
Want a Free UX, Speed & SEO Audit of Your Current Website?
Send us your current website URL. Our architects will review your load speed, mobile UX, and SEO structure and send a practical redesign plan.