WATCH 24 BD

WATCH 24 BD needed far more than a conventional digital storefront. As Bangladesh’s trusted retailer of genuine Tissot, Seiko, Casio, Orient, and G-Shock timepieces, the goal was to create a high-trust horological ecosystem bridging 3 physical showrooms (Dhanmondi Shimanto Square, Gulshan-1 Police Plaza, Shyamoli Square) with a seamless digital checkout.

The primary challenge was managing 1,000+ authentic SKUs across automatic, quartz, solar, and mechanical movements while integrating flexible 0% EMI financing up to 36 months via SSLCOMMERZ, instant official warranty verification, and real-time showroom inventory synchronization.

The result is a lightning-fast, high-converting luxury watch platform engineered on Next.js 14 and Cloudinary CDN, delivering sub-second search, curated brand showcases, and an elevated buying experience for collectors across Bangladesh.

WATCH 24 BD is Bangladesh's premier authorized retailer of genuine Swiss and Japanese timepieces. Built around the ethos of precision, provenance, and collector confidence, the platform serves diverse preferences — from entry-level Casio Enticers to iconic Tissot PRX Powermatic 80s and limited-edition Seiko Presage Cocktail Time models.

Our headless architecture introduced intelligent faceted filtering by movement caliber (Automatic, Quartz, Mechanical, Solar), dial pigmentation, case diameter, sapphire crystal grade, and water resistance rating — allowing buyers to discover their signature piece in seconds.

We re-architected the discovery journey with dedicated brand hubs for Tissot, Seiko, Casio, Orient, Citizen, and Fossil. Live search indexing with instant SKU autocomplete and interactive 0% interest EMI estimation on every product page lifted user checkout confidence and increased conversion rates by 38%.